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MHSAA Update: Personal Branding Activities (NIL) Information
MHSAA Update: Personal Branding Activities (NIL) Information
Posted on 02/26/2026

Good afternoon,

You may have heard that at the end of January, the Michigan High School Athletic Association (MHSAA) adopted new rules and policies regarding Name, Image, and Likeness (NIL), referred to in Michigan as Personal Branding Activities (PBA).

The link below provides a 13-minute informational overview explaining these new changes and policies for middle and high school student-athletes and their families.

I wanted to share this informational video, which was released today by the MHSAA, so our families are aware of the updates.

 

M.H.S.A.A. N.I.L./P.B.A. video for student athletes and parents

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